Wednesday, April 21, 2010
This solicit for a new feature in Jackpot comics was the beginning of the end for the MLJ back of mystery men. Humour would soon rule the day, thanks in large measure to the hijinks of one red haired teenager. Subsequent covers and ads would frequently pair Archie with this publisher's premier hero, the Shield, over in Pep Comics. This might help to break up the lengthy career of the Riverdale gang, with Archie and friends' 1940s-50s adventures on the same Earth as the Mighty heroes, and the modern versions on a separate universe (see Archie's Weird Mysteries #3 that shows this in detail). We were laughing, and so were the publishers all the way to the bank, but were the heroes? Don't think so.